Instagram proceeds to host tens of thousands of photographs every day and if you’re a business owner looking to market your goods, you have to bring this photo-sharing platform for your own social networking stations. With 300 million active users and over 75 million users, there’s undoubtedly that Instagram is a powerful marketing instrument to use to draw prospective customers.
Remember, however, that utilizing Instagram for marketing must be more than simply shooting photographs, employing filters and publishing them in your own news feed. You’re still able to take a few steps to make sure your photographs stand out and you also draw more attention.
Design Your Pictures
If you’re sharing pictures of your merchandise, it’s ideal to be creative when taking photographs of these. Start looking for a different angle in the usual or you could include another product with your goods.
You might also add text to a photograph to catch extra attention.
Appropriate lighting is a must. If you’re snapping photographs indoors or outside, do keep light in your mind. Lighting is a must in telling a story on your product so be certain that you use light correctly.
Decide whether you would like to share specific photos in color or just in white and black. And think about using Instagram’s filters too.
Select your filters nicely to make certain you produce the ideal influence on the story you’re telling through your own images.
Contain a Caption
Even though a photograph already speaks a million words, including a well-written caption may draw more attention from Instagram users. Consider a caption that best explains the picture and the narrative you’d like to communicate.
Include a Call to Action
Adding a call to action for your article helps get free instagram followers and prospective customers to do it. This measure is also helpful in gaining new followers.